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Marketing your Shopify store: the ultimate guide

There are so many options when it comes to marketing your Shopify store, and it can be hard to determine which strategies are right for you and your business. Thankfully, you’ve come to the right place! Here you’ll find everything you need to know about online marketing, including what exactly it is, why you should do it, and how you can get started with little to no cost at all. Read on to learn more about what marketing means today, as well as some great ideas that can help your Shopify store flourish!

Market Research

Before you start marketing your Shopify store, it’s important to do some market research. This will help you understand who your target audience is, what needs and wants they have, and where they hang out online. You can do this by conducting surveys, interviews, and focus groups; looking at demographic data; and studying your competition.

Keyword Selection

The first step to marketing your Shopify store is to select the right keywords. These are the words and phrases that potential customers will use to search for your products or services. To select the best keywords, think like your customer and consider what they would search for. You can also use a keyword research tool like Google AdWords Keyword Planner to find popular keywords related to your business.

SEO On-Page

1. Optimize your title tags. Include relevant keywords and make sure each page has a unique title.

2. Use alt tags to describe your images. This will help improve your website's ranking in Google Image search.

3. Create compelling, keyword-rich product descriptions. Use natural language and avoid keyword stuffing.

4. Structure your website's navigation to help visitors find what they're looking for quickly and easily.

5. Promote your website on social media with facebook ads for small business, in forums, and through other online channels.

6. Use Google Analytics to track your website's traffic and performance over time. 

7. Make sure your website is mobile-friendly so it can be found and used by people searching on their phones and tablets

Facebook Ads

1. Log in to your Facebook account and go to the Ads Manager page.

2. Click on the Create Ad button.

3. Select Shopify as your campaign objective.

4. Choose your target audience, budget, and other settings.

5. Write your ad copy and design your ad creative.

Instagram Ads

You can create an ad directly from your business’s Instagram page by promoting a post you’ve already shared. To do this, simply click on the Promote button below the post. From there, you’ll be able to select your target audience, budget, and duration for the ad. Keep in mind that you can also use Instagram Ads to boost awareness of your brand among potential customers who don’t already follow you.

Your Ecommerce Website

A successful ecommerce website has a few key components. First, you need to choose the right platform. There are many options out there, but we recommend Shopify. It’s user-friendly, scalable, and has all the features you need to start and grow your business.

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